Justin Cohen

A Harvard study found only one key factor present in the star performers during down times - motivation. The stars remain highly motivated to take action and succeed. ‘Recession-Proof Your Head' won't motivate your people, rather: it will provide the psychological tools for self-motivation even through the toughest times.  Delegates will learn to:

o Motivate themselves in a demotivated world.

o Motivate others through the power of social motivation.

o Shift from self-defeating pessimism to rational optimism.

o Manage adrenalin and serotonin - the brain's chemicals of success.

o Take and keep taking passionate action.

o Turn setbacks into stepping-stones.

o Discover the four keys to getting through adversity

o Channel their motivation to achieve career and company targets.

"Justin delivered a powerful message that will have a long lasting effect on our people. We are experiencing early returns on our investment with a clear increase in sales numbers." Raymond O'Neil, MD, HSBC MIDDLE EAST

Leadership of others starts with leadership of self. Research shows that self-mastery predicts over 60% of leadership success. The essence of self-mastery is the ability to motivate yourself. The essence of leadership is the ability to motivate others. In this program, developed by Justin Cohen for the Academy for Chief Executives in the United Kingdom, your people will acquire the tools to do both. There are three core modules that will be covered in a period of four hours.

Module 1: How to harness the magic of motivation

What are the psychological drivers of success? A Harvard study found only one key factor present in the star performers in sport, business, art and science - motivation. The problem is, for most people motivation is like a hot bath - it goes cold quickly. This session will provide your people with the tools for self-motivation. Delegates will learn to:

•Ø       Lead and motivate themselves long after the presentation is over.

•Ø       Lead others through the power of social motivation.

•Ø       Shift from self-defeating pessimism to rational optimism.

•Ø       Manage adrenalin and serotonin - the brain's chemicals of success.

•Ø       Take and keep taking passionate action.

•Ø       Turn setbacks into stepping-stones.

•Ø       Discover the four keys to unlocking any door to change.

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will help your people to mobilize their motivation for success.

MODULE 2: How to motivate anyone to do (just about) anything.

In module one the focus was on self-motivation in module two we discover how to motivate others. Here delegates will discover that the art of leadership is not getting people to do what we want done. This is the Jack-ass practice of leadership that requires the constant presence of carrot and stick. The art of leadership is getting people to want to do what we want done. When they want to do it for themselves they become self-motivated. As a leader we can inspire that desire through the kind of relationship we build with them. People will be lead by people who they know, like and trust. This session will help anyone to build that connection.

Your people will learn ten key leadership-building skills:

Ø       The Zulu principle of Ngiyakubona or positive recognition

Ø       Power listening 

 Ø Coach instead of manage

Ø       Translate a vision into practical steps

Ø       Provide critical feedback without being hated for it

Ø       Resolve conflict by responding instead of reacting

Ø       Raise performance by expressing positive expectations

 Ø Make it right rather than be right

Ø       Walk the talk

'Justin has the rare talent of combining humour, wisdom and business acumen in such a manner that it leaves the audience rejuvenated, motivated and ready to accept life's challenges.'
Koos Engelbrecht, General Manager: Human Resources, BKB Ltd

'Your phenomenal presentation exceeded our greatest expectations and clearly those of the delegates. Yours were the highest ratings.'Danél Bosman, Event Manager, Siyanqoba Seminars

‘More than just relationships, this is a ‘tour de force' on leadership.' Eric Peacock, Director, Academy of Chief Executives, UNITED KINGDOM

MODULE 3: HOW TO LEAD CHANGE USING THE POWER OF POSITIVE HABITS

When all is said and done, more is said than done. Without implementation personal or business development sessions lead to insight without action. Aristotle famously said: ‘We are what we repeatedly do. Excellence, then, is not an act, but a habit.' All lasting change is a change in habits. Master your habits and you master your destiny. In this final module, delegates will get tools to convert the insights of the previous two modules not just into action but into long-lasting behavioural change. They will learn to:

• Use the Awareness/Action Change Matrix^TM to lead people through the four stages of change
• Use the Pain/Pleasure Change Motivator^TM to sustain their motivation and the motivation of their teams through each stage.
• Program themselves out of bad habits like procrastination
• Program themselves into good habits like prioritisation
• Use the Habit Master^TM to drop or adopt any habit